Israel's Communication Minister made a new regulation over cellular service companies that customer can have benefits of usage discounts whether they purchased cellular phone from cellular service companies or from the independent retailer. Customer could have benefits of usage discounts only by major cellular compaines before the reform of law.
In this case, Communication Minister of Israel is the regulator and cellular service companies are regulated. The Communication Minister looks like they want to protect individual retailer and make market more competitive. Reform of those law means that entry conditions of cellular service will be easier than before for third party retailer since third party's cost to enter cellular service market will not really decrease, but they expect to have more revenue since they have same ability to offer benefits to customers as major cellular service companies have.
Of course, major cellular service companies will not happy about reform of law. So now, they have plan to increase the price of SIM card doubled compared to before which customers can only buy that by major cellular service companies. Major cellular service companies don't want to decrease their revenue by reform of law. But if they keep oppose to Communication Minister's decision, nobody knows that Communication Minister would reform the law again that individual retailer can sell SIM card to customers
GooYong Chung
http://www.haaretz.com/hasen/spages/1095548.html
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