Google is taking an offensive against government regulators who are claiming that the internet search engine is an unshakeable monopoly. Google’s rivals claim that Google’s market power has decreased competition for ad revenues in the market. Google believes that its market extends beyond search engine websites and considers all advertising to be in direct competition. Competitors range from Amazon.com and Web.md to television and radio advertising.
Google attained its market power by delivering better products and continued growth through innovation. Several of Google’s programs, such as Google Analytics, have caused controversy. Many claim that this information collecting program violates their privacy rights granted in the constitution. Despite these hurdles, Google has continued to innovate and dominate the internet search market. Currently, 2/3 of all internet searches are made using Google.
Although the world’s economy continues to struggle, Google has consistently obtained large profits and comes out with new and better programs annually. As Google continues to excel in the world market, it is able to employ and insure many people. Due to the current state of our nation, now is not the time to add regulations, costing large amounts of money that is not available. Google is a flourishing company that is not only popular, but has simply been successful due to hard work and shrewd business practices.
http://www.nytimes.com/2009/06/29/technology/companies/29google.html?pagewanted=1&_r=1&sq=google&st=cse&scp=2
Meredith Shores
Zach Ogaz
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